Well, hello there!

Thank you for taking the time out to either browse thoroughly through my website or just skimming because you have a short attention span (I get it. Trust me.) I’ll try to keep this short which will be so hard ’cause I love writing essays!

So who am I? Let’s start with my name first. My name is Charlene Louw now, but my maiden name is Edwards. I started my Photography career in 2014 and got married in 2018. I decided not to change my business name for advertising reasons – but this is just in case you’re wondering why I have different names. 

Well, in general I’m that girl who always loved to play it safe. I’m perfectly cool with being indoors to be honest.

Funny enough that’s NOT me when it comes to my love for photography. With photography I actually want to explore and try new things, see new things and experience new things. It gets me so excited that I pretty much forget to eat for a full day. Ever experienced that? Its thrilling.

I am mainly a Wedding & Lifestyle Photographer. So you’ll see many many couples on my social media platforms and very few other events. Which is great, because I love to shoot whatever my main thing is! 

I’ve always been someone that despised pretense and so that reflects in my work. I’m not a lover of Photoshop so if you were to ask me to remove pimples, make you thinner or bigger, you’d get a no from me and that just means I’m not the perfect fit for you and that’s okay. Everyone has someone that will suit them.

I love to reveal who people are in the images. When I shoot people I often ask “How do you ‘usually’ pose?”. Photoshoots shouldn’t be stiff and obviously posed. But instead it should be natural and authentic. In a culture filled with beauty filters, I strive for authenticity. With that being said, I look forward to hearing from you!